Red Cross launches Missing Types campaign

SIOUX FALLS, S.D. ( – The American Red Cross has launched the Missing Types campaign to recruit new blood donors.

During the campaign, the letters A, B and O – the main blood groups – will be removed from everything from signs to websites to illustrate the need for those types of blood.

Jennifer Ross, Executive Director for the Red Cross of Eastern South Dakota, talked about the campaign.

The campaign will run from now until July 3.

Ross said this is an international event.

Ross provided information for those who might be giving blood for the first time.